Upgrade Award: Santa Barbara Zoo, Santa Barbara, CA
Since 2004, Santa Barbara Zoo has entrusted Membership Consultants with its membership upgrade campaigns and has reaped amazing response from members in the individual through supporting categories – even improving over the years despite the economic downturn and annual requests to upgrade.
Asking current members – approximately 12,000 households, including Individual to Supporting levels — to upgrade their membership support for the organization they love has proved to be a very worthwhile strategy. With these results, another Santa Barbara Zoo upgrade campaign is currently underway for 2010! Membership Consultants has also been managing Santa Barbara Zoo’s membership renewals since 2004 – from strategy and development … to graphic design, printing, data processing and mailing … through analysis. This has helped the Zoo stay on track with its renewals, the backbone of a membership program. It is our pleasure to serve such a fantastic institution and dedicated membership marketing professional as Kimberly Roberson.