Performance Award: Forest Park Forever, St. Louis, MO
Forest Park Forever is a park conservation group that has overseen the total renovation of St. Louis’ most prized treasures. Forest Park is home to the Saint Louis Art Museum, the Saint Louis Zoo, the Missouri History Museum and the Saint Louis Science Center. In 2004 the $100 million makeover was complete, but love and care for the park will continue forever!
A 13-year client, Forest Park Forever mails four acquisition campaigns annually along with renewal and lapsed appeals. Because of the jittery economy in early 2009, the mailing schedule was scaled back. But after seeing that campaign results were at least on par with previous years, the trimmed campaigns were reinstated and the final campaign and annual appeal produced record results – a 31% increase in revenues and a 37% increase in number of members acquired.
Forest Park Forever is awarded the Performance Award for its ongoing positive results in supporting a city’s crowned jewel in a professional and unrelenting fashion. Congratulations to Lucie Springmeyer and Amy Pitti for excellent leadership and perseverance!