Membership Audit and Planning Award – Happy Hollow Park and Zoo
In 2008 the staff of the Happy Hollow Park and Zoo embarked upon a membership audit and planning session with Membership Consultants in preparation for the closing, renovation and reopening of the beloved Park and Zoo. Happy Hollow holds a special place is the hearts of generations of San Jose residents, so the staff’s top priority was to careful plan how to keep its 8,500 loyal members occupied, entertained and belonging during the 9 month closure – a major challenge.
Fast forward to the fall of 2010 and the grand reopening of the new Happy Hollow Park and Zoo… not only did the “Bridge Membership” keep people on the membership rolls, the grand reopening of the fabulous new animal exhibits and child oriented fun park managed to pack in a whopping 25,000 members!
The moral of this story is that planning pays. And so does creativity, perseverance, sleepless nights and long work days. Congrats to the staff of the Happy Hollow Park and Zoo for one of the best membership plan implementation efforts ever!