Telemarketing Award – Woodland Park Zoo
Some people think telemarketing is a dirty word… but not the folks at Woodland Park Zoo know better, because using the phone is a special opportunity for two-way, personal dialogue with members that that mail and e-mail can’t provide.
Incorporating a telemarketing campaign in 2010 resulted in improved lapsed recapture and renewal rates, and a thriving annual fund campaign, with exceptionally high credit card rates that translate to 100% fulfillment and increased profitability. With this success over the phone, it was apparent the Zoo has earned a great level of member loyalty and satisfaction. The conversations had during this campaign helped to strengthen it!
From the standpoints of both membership revenue and relations, these campaigns reached new heights, thanks to the strategic use and personal touch of the telemarketing services provided by Membership Consultants. Congrats to the savvy membership team at Woodland Park Zoo!
We’re giving a standing ovation to all of the award winners for these successful efforts and we applaud our clients everywhere who deliver amazing performances day in and day out to keep the membership world going ‘round!