A survey can be your most valuable tool in managing your membership. It can tell you all that you need to know to successfully manage a growing membership program. Surveys can tell you everything you ever wanted to know about your members: their hobbies, interests, pastimes. Are they married? Do they have kids?
Demographic information helps you know who your members are and can help with designing marketing programs to attract new members and in developing relevant member programming. Surveys of lapsed members can help you boost responses to your renewal program. Find out why your members didn't renew and how you can get them back!