Kimberly Roberson, Santa Barbara Zoo, Assistant Director of Marketing, Membership

Online transactions are growing rapidly. On average, we sold 14.2% of our Memberships online – compared to an average of 9.3% in past 3 years. In December, we recorded the largest number of online Membership sales, ever in one month – 18%, thanks to the new ereminders instituted this year by Membership Consultants.