Surveys/Market Research
A survey can be your most valuable tool in managing your membership. It can tell you all that you need to know to successfully manage a growing membership program. Surveys can tell you everything you ever wanted to know about your members: their hobbies, interests, pastimes. Are they married? Do they have kids?
Demographic information helps you know who your members are and can help with designing marketing programs to attract new members and in developing relevant member programming. Surveys of lapsed members can help you boost responses to your renewal program. Find out why your members didn't renew and how you can get them back!
You supply Membership Consultants with a list of current and lapsed members and based on your membership size, we select a random sample. We design the survey and deploy it. Results are tabulated and analyzed. Your questions about your members’ wants and needs will be answered.
We want to ensure that your membership plan or campaign is backed up with the most accurate research information available. We will:
- Identify your information needs
- Identify audiences to be surveyed or interviewed
- Create strategic survey questions
- Develop surveying instruments
- Deploy the research project
- Tabulate results
- Analyze data and information
- Present results
- Make program recommendations
- Track outcomes after recommendation implementation
Did you know a survey could be your most valuable tool in managing your membership? A membership survey is your membership bible. It can tell you all that you need to know to successfully manage a growing membership program.
Surveys can tell you everything you ever wanted to know about your members: their hobbies, interests, past times. What is their annual household income? Do they have kids? Demographic information helps you know who your members are and can help with designing marketing programs to attract new members and in developing relevant member programming.
Surveys of lapsed members can help you boost responses to your renewal program. Find out why your members didn't renew and how you can get them back! Listen to your members... Give them what they want and deserve! Request a proposal.
The Smithsonian’s National Zoo needed guidance for a difficult dues increase and benefit change strategy. Membership Consultants performed a membership survey, a conjoint analysis and focus groups to arrive at informed decisions to enact a well received set of changes to the Zoo’s membership program.
Museum of Science – Boston was seeing guidance and understanding of its members’ motivations beyond membership. The Membership Consultants' research team utilized surveys and interviews to pinpoint key characteristics that appealed to prospective donors.
California Retired Teachers Association needed to understand what might motivate recently retired teachers to become involved in the mission of its association. Surveys and focus groups around the state led to a greater understanding of the differences between older, long engaged members and a new breed of retirees.