New leadership can often translate to a new focus and energy for a membership program. At the Missouri Historical Society a new Vice President for Advancement began her tenure with a goal of increasing the Society’s 4,500 membership while also growing the prospect pool to focus on an upcoming capital campaign to fund a new museum expansion.
Membership Consultants and its team have provided all social media components of the History Colorado’s Charter Membership Campaign. They have worked diligently to incorporate the most cutting-edge social media strategies for our campaign, including building a robust Facebook microsite, running major Facebook contests, providing QR codes for direct mail pieces, and capturing important prospect data for our member database. These social media efforts have allowed us to expand our reach into a younger, family-oriented audience and imparted quantifiable success to History Colorado's campaign.