The Colorado Historical Society had the challenge of transforming itself and its audience with the building of a new museum. With the closing of an old museum, the organization made plans for a new facility, a new identity and new audiences. History Colorado was born, the History Colorado Center was built, and new audiences were pursued.
Toronto, ON, CANADA| Membership Marketing: Strategic Planning for Success is a comprehensive, two-day, expert-led seminar for membership and development managers, staff, volunteers and board members, with step-by-step instructions for developing a workable action plan for a successful membership program.
Membership Consultants and its team have provided all social media components of the History Colorado’s Charter Membership Campaign. They have worked diligently to incorporate the most cutting-edge social media strategies for our campaign, including building a robust Facebook microsite, running major Facebook contests, providing QR codes for direct mail pieces, and capturing important prospect data for our member database. These social media efforts have allowed us to expand our reach into a younger, family-oriented audience and imparted quantifiable success to History Colorado's campaign.