Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- History Colorado – A Grand Re-Opening
The Colorado Historical Society had the challenge of transforming itself and its audience with the building of a new museum. With the closing of an old museum, the organization made plans for a new facility, a new identity and new audiences. History Colorado was born, the History Colorado Center was built, and new audiences were pursued.
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Conference Recap: International Museum Membership Conference | London, November 2015
We attended the first international museum membership conference, held in London, England, on November 8-10, 2015! It was exciting to meet and learn from membership managers from the UK and Canada, Russia, Hungary, and of course the USA. Many great sessions were presented, and we were pleased to be able to do so as well. Here's information on our presentation:
Driving Revenue from Membership, Development and the Front Gate: Innovative Strategies to Engage, Convert, and Create Loyalty
The Front Gate, Development, and Membership—three critical areas for long-term growth. So how do these departments work best together to keep visitors coming back, strengthen the membership program, and cultivate new donors? In this thought-provoking, ideas-packed session, attendees will learn how to turn collecting points into converting members, and why loyalty is a strategic asset for membership growth. Loyalty programs can excite audiences, capture prospective member contact information, and spark giving. Attendees will learn how a loyalty program can support membership, provide valuable insight into visitor behavior, and drive institution-wide revenue.
If you'd like a copy of our presentation, please contact us! We're always happy to share!