Benchmark Award: The Art Institute of Chicago, Chicago, IL
The venerable Art Institute of Chicago celebrated 2009 with the grand opening of the Renzo Piano-designed Modern Wing – a marvel of light, technology and design. Taking advantage of the deluge of visitors to the museum, Senior Associate Director Catherine Carroll’s membership department successfully broke the 100,000 mark by year’s end, hitting that goal for the first time since the early 2000s. Membership Consultants was invited to provide on-site sales assistance, and helped acquire more than 1,600 of those members in the fall holiday season. Congratulations to Catherine and her team on this major achievement!