Planning Award: Old Salem Museums & Gardens, Winston-Salem, NC
Old Salem takes the prize for its beautiful “membership makeover” with the completion of a membership audit and strategic plan by Membership Consultants and the staff immediately and continually implementing recommended strategies. The plan identified untapped support among a loyal set of members. A new donor society was created to attract them. Members migrated to the new donor society in record numbers – generating a significant source of new revenue.
Furthermore, a totally revamped on-site sales program successfully converted visitors to members and transformed the membership program from lagging to growing strong. While acquisition spiked, revitalizing the renewal series helped to fortify retention for even greater impact on the membership bottom line. Old Salem has embraced the membership plan across departments and the follow-through has yielded outstanding results. Congratulations to Renee Shipko who was at the helm as membership manager and the entire team who pulled together to make it happen.