Direct Mail Acquisition
Direct mail is still the best way to reach out to new audiences to get them to join your organization. Membership Consultants’ years of experience means proven results. Membership Consultants offers a full service package for direct mail membership acquisition. This service is based on total campaign coordination from beginning to end and includes a direct mail plan, testing, list selection, package design, printing, mailing and analysis.
Other effective methods of increasing your membership include On-site sales, Telemarketing and Social Media services. There’s a time and place when these are your best strategies – let us help you determine when to utilize these methods and how to tie them all together into one consistent messaging package. Our years of experience mean you don’t have to find the right people to do the job; we provide them for you, thus saving you time and money.
Direct mail is the single-most reliable source of new members for a membership organization. Prospective members still have to be targeted, invited and enticed to join! The best way to do this is with the pinpoint accuracy of a well-developed direct mail campaign.
Direct Mail is also still the most productive means of conducting renewal, lapsed, and annual appeal campaigns! Lapsed members should be part of every acquisition campaign and receive a special lapsed member appeal inviting them to renew their memberships.
Membership Consultants is a full service direct mail vendor. We can help you with a full suite of services that gets you to a successful direct mail appeal. Our services include:
- Strategy and Theme Development
- Creative Graphic design
- Engaging Copywriting specifically for fundraising purposes
- Complete, quality printing services
- Cost Saving postal and mailing strategies
- Licensed list broker
- List trade negotiation
- Data processing, list enhancement, merge purge processing
- Mailing services
- Complete analysis – includes reports, narrative and a match-back analysis
Did you know, lists are responsible for 60% of the success or failure of a direct mail campaign? For the best results you have to mail to the best lists. Membership Consultants has been helping non-profits mail smarter for years by helping them mail to the right people. List selection should be left to the professionals who know what works -- not just for your organization, but for hundreds of organizations like yours! Let Membership Consultants be your list broker and acquire lists that will work for you. Request a proposal.
First place – 2009 Direct Marketing Assn.
2.33% Response (4.56% after matchback!)
Cost per dollar raised: $.23
1.44% Response Rate
Cost per dollar raised: $.39
1.20% Response Rate
Cost per dollar raised: $.39
- Missouri Botanical Garden; It Makes Sense
Check out the following Direct Mail Acquisition Membership Consultants portfolio items: