AMMC 2026 - Maximizing Membership Conversions On Site

AMMC 2026 Conference Presentation

At the American Museum Membership Conference this year in LA, our very own Karen Mariani presented on Tuesday at the session “Maximizing Membership Conversions On Site” with colleagues Anne Boynton with the Chicago Botanic Garden and Juliet Touma with George Washington's Mount Vernon. The session was very informative regarding various aspects of on=site membership sales efforts, tactics, and opportunities. They had a larger turnout in the conference room, and attendees had many great questions in the Q&A session after the presentation.

You can review the slide deck here.

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Pulse of Membership Mid-Year 2026 Survey Results and Trends