Members to Donors
Your current members are the most likely source of new donors. If you are not asking them for a second gift, you’re missing out on additional resources! Annual Fund campaigns can be a direct mail package, telemarketing campaign or both. Annual Fund campaigns do more than bring in revenue - an Annual Fund campaign can also increase your member's knowledge about your organization.
Converting lower level members to higher levels of membership is an excellent way to grow the membership program’s revenues stream! Membership Upgrade Campaigns are a potential gateway to donor conversion.
Upgrade campaigns should be part of the annual membership plan. It is possible to convert 3% to 5% of members annually using Membership Consultants’ successful and strategic campaigns.