The Field Museum - On-Site Sales
PRODUCT/SERVICE Provide experienced sales personnel to sell memberships onsite for the museum’s membership department during peak visitation dates
TARGET AUDIENCE All adult visitors to the museum as prospects for membership
OBJECTIVE Assist the membership department in achieving its membership sales goals
STRATEGY/EXECUTION Our well-trained and experienced staff worked with the Field Museum’s staff during spring break and the winter holidays. The sales team was on-site each day during these high traffic visitation time periods to inform and invite the Museum’s visitors to join the Museum and to assist in the membership transaction.
RESULTS Since our first assignment at the Field Museum in 2008, our salespeople have sold more than 27,600 memberships and have raised $2,576,000 with an average gift of $93.21, a cost per dollar raised of $0.35 and a return on investment of $2.83 for every dollar spent.