Social Media and Digital
Online strategies need to complement traditional methods of membership acquisition, renewals and giving requests. Let Membership Consultants help your create strategies that will bolster your membership efforts to acquire, renew, upgrade and convert your members to donors. Multi-channel membership and donor activities are the key to your program success, allowing the visitor and member to relate to your organization in a means that is relevant to them!
“Membership Consultants and its team have provided all social media components of the History Colorado’s Charter Membership Campaign. They have worked diligently to incorporate the most cutting-edge social media strategies for our campaign, including building a robust Facebook microsite, running major Facebook contests, providing QR codes for direct mail pieces, and capturing important prospect data for our member database. These social media efforts have allowed us to expand our reach into a younger, family-oriented audience and imparted quantifiable success to History Colorado's campaign.
The expertise of Membership Consultants’ team, particularly in the realm of social media, provides a wealth of new possibilities for fundraising professionals, and it is in this vein that I offer accolades on their behalf and recommend that you accept their session proposal.”
—Moriah Lowdermilk, Membership and Group Sales Manager
“We had another record year in 2012. Online transactions are growing rapidly. In 2012, we sent online renewals for the first time. On average, we sold 14.2% of our Memberships online in 2012 – compared to an average of 9.3% in past 3 years. In December, we recorded the largest number of online Membership sales, ever in one month – 18%, thanks to the new eReminders instituted this year by Membership Consultants.”
—Kimberly Roberson, Assistant Director of Marketing, Membership