Digital and Social Media Director at Captiva Marketing
With over 12 years of experience in marketing, Meg has focused the majority of her career on digital promotional strategies. When social networks began offering businesses a way to more directly communicate with their audiences via tweets, business pages and more, Meg transitioned from a traditional public relations role to a digitally focused role navigating the ongoing changes to digital and social platforms. Meg’s team builds campaigns that complement other digital and traditional marketing efforts and evaluates the best way to promote these efforts in a cost-effective manner on social networks in a way that encourages engagement. As social networks continue to evolve to focus on paid placements for businesses and organizations, Meg stays current on trends and advertising targeting strategies that not only build brand awareness but that are designed for conversion. Meg also manages all aspects of digital and traditional marketing campaigns for her clients including message development, paid search management, SEO strategies, email marketing, graphic design and traditional marketing activities. Meg has a B.A. in Communication with a minor in music from Truman State University.