Dana S. Hines, CFRE
Vice-President, Membership Marketing
- More than 30 years of Membership Marketing and Management Experience
- Membership Consultants’ Founder – 1987
- Membership Manager: Missouri Botanical Garden
Dana S. Hines, President and CEO, founded Membership Consultants, Inc. in 1987. A membership marketing firm, Membership Consultants Inc. serves the museum, zoo, botanical garden and non-profit membership market.
Ms Hines’s career in membership began with her service as the Membership Coordinator of the Missouri Botanical Garden in St. Louis. Recognizing the need for membership information-sharing and training for membership personnel, she chose to fill the niche by forming Membership Consultants. Now twenty-six years in business, the company has directed more than 600 membership campaigns, and trained hundreds of membership and development professionals in membership marketing.
Dana and her staff provide a full range of membership-related services, including membership audits and strategic planning, direct mail services, telemarketing campaigns, on-site membership sales and membership seminars. Dana and Patricia Rich co-authored a book on membership entitled, “Membership Development: An Action Plan for Results” published by Jones and Bartlett. In addition to her own seminars offered twice annually, Dana is a regular presenter at membership conferences, such as AAM, AMMC, AFP, APGA and AZA.
Clients served by Membership Consultants include the History Colorado, Forest Park Forever, Saint Louis Art Museum, Denver Art Museum, Denver Zoo, the Art Institute of Chicago, Santa Barbara Zoo, the Baseball Hall of Fame, the Morton Arboretum, and many other non-profit organizations locally and nationally.