Social Media and Digital
Online strategies need to complement traditional methods of membership acquisition, renewals and giving requests. Let Membership Consultants help your create strategies that will bolster your membership efforts to acquire, renew, upgrade and convert your members to donors. Multi-channel membership and donor activities are the key to your program success, allowing the visitor and member to relate to your organization in a means that is relevant to them!
“Membership Consultants and its team have provided all social media components of the History Colorado’s Charter Membership Campaign. They have worked diligently to incorporate the most cutting-edge social media strategies for our campaign, including building a robust Facebook microsite, running major Facebook contests, providing QR codes for direct mail pieces, and capturing important prospect data for our member database. These social media efforts have allowed us to expand our reach into a younger, family-oriented audience and imparted quantifiable success to History Colorado's campaign.
The expertise of Membership Consultants’ team, particularly in the realm of social media, provides a wealth of new possibilities for fundraising professionals, and it is in this vein that I offer accolades on their behalf and recommend that you accept their session proposal.”
—Moriah Lowdermilk, Membership and Group Sales Manager
“We had another record year in 2012. Online transactions are growing rapidly. In 2012, we sent online renewals for the first time. On average, we sold 14.2% of our Memberships online in 2012 – compared to an average of 9.3% in past 3 years. In December, we recorded the largest number of online Membership sales, ever in one month – 18%, thanks to the new eReminders instituted this year by Membership Consultants.”
—Kimberly Roberson, Assistant Director of Marketing, Membership
We are innovators of the digital marketing space - developing dynamic campaigns that will take your online engagement strategy to the next level.
Social media, online, and mobile campaigns are a great way to create buzz, engage visitors, and raise awareness. They can take many forms - from social media contests to hyper-targeted online advertising campaigns and engaging mobile apps.
Social media and digital marketing serves as a valuable lead generation tool for membership and donor cultivation. Take a look at some of our social, digital, and mobile capabilities:
- Digital Audit and Strategic Plan
- Targeted Online Advertising
- Google Grants Program Management
- Email Marketing and Automation
- Social Media Contests
- Optimized Landing Pages
- Mobile Membership Cards
- Negotiated Sponsorships with Bloggers, News Media, Magazines, and More
- Online Fundraising and GivingTuesday Campaigns
- Crowdfunding Campaigns
- Mobile Scavenger Hunts
- Website Design and Interactive Exhibits
- Print to Mobile Integration
- Mobile Renewal Text Messaging
- Expanded Email Acquisition
- Online Donations and E-Commerce Solutions
- Text-to-Give Campaigns
The roadmap to an effective and engaging online marketing campaign includes:
- Strategy development, goals, and metrics
- Review and identification for priority platforms
- Campaign theme, key messaging, and creative design
- Drafting of official rules and set-up of contest app
- Implementation of promotional strategy
- Post-campaign analysis
Facebook is now a pay-to-play platform. Visibility in the newsfeed is becoming increasingly competitive, and Facebook has started suppressing organic posts that are deemed "promotional" or do not receive strong interaction. So how do you reach your fan base and promote membership? Through strategic engagement campaigns and contests that are mission-aligned, fun, and help audiences build a deeper connection to your organization. We can help! We offer full-service social media and digital advertising capabilities that take advantage of Facebook's robust advertising targeting, including CRM retargeting, website retargeting, and more. Request a proposal.
In 2012-13 our team partnered with History Colorado to implement a series of highly engaging social media and mobile-driven campaigns to leverage the excitement leading up to, and immediately following, the grand opening of the new History Colorado Center.
Campaigns included:
- Share Your Story Photo Contest
- Gold Rush Puzzler Challenge
- Think You Know?! Trivia Challenge
- Discover Denver A to Z Mobile Scavenger Hunt
- QR Code Enter-to-Win via Direct Mail
The results were impressive:
- 739 unique participants
- 654 individuals engaged with History Colorado for the first time via the year-long social media campaign
- 91 became members after engaging
- 13% join rate
- Facebook page has seen growth of more than 766%
- Reached a new audience, and was successful in targeting women 26- to 40-years-old with children between the ages of 6- to 12-years-old
- Garnered media attention and has been a primary driver of traffic to membership webpages
- Captured personal stories
Check out the Social Media Membership Consultants portfolio item: History Colorado Center - Social Media