Membership Renewals and Lapsed Reacquisition
Membership management can be like running in place if your renewal rate is too low. To achieve membership growth you need to combine a healthy renewal rate with an aggressive member acquisition program.
Lapsed members have been there, they know what it is like to belong...you just have to ask, repeatedly and consistently! It is easier to recapture a lapsed member who already knows about your organization than to acquire someone who is hearing about your program for the first time.