Missouri History Museum - Membership Audits and Strategic Plans
Under new leadership, the Vice President for Advancement at the Missouri History Museum began her tenure with a goal of increasing membership while growing the prospect pool to focus on an upcoming capital campaign to fund a new museum expansion. Working with Membership Consultants, a new Membership Program Plan and overhaul of membership operations was developed. Museum programs targeted specifically at engaging members were developed, providing a meaningful opportunity for all members.
The excitement leading up to the new building included engaging members in the capital campaign with a direct mail and telefundraising program that attracted $400,000 campaign commitments, giving members a vital role in completing the $24 million campaign.
The new Museum building made great new exhibit offerings a possibility. The Museum created and curated a major national touring exhibit celebrating the 200th anniversary of the Lewis and Clark Expedition. The buzz and excitement for this momentous exhibition which kicked off its national tour at the Museum created a phenomenal membership opportunity. In its 9 month run, utilizing direct mail, telemarketing and an aggressive on-site sales effort, the Museum’s membership program doubled in size for a second time to 18,000 members.
The Museum kept its eye on an improved membership program on an ongoing basis, reviewing and revising that initial membership plan and achieving amazing results.