History Colorado Center - On-Site Sales
With the closing of an old museum, the Colorado Historical Society had plans for a new facility, a new identity and new audiences. History Colorado was born, the History Colorado Center was built, and new audiences were pursued.
Using direct mail, social media, telemarketing and eventually on-site membership sales during the opening in April 2012 combined to form a multi-channel strategy.
At the end of the fiscal year and three months post-opening all goals had been reached or exceeded – membership revenues had increased 120%, membership had increased to almost 9,000 members, and more children than senior citizens were in attendance during the first three months of operation, proving that a new demographic was part of the new History Colorado family.