Denver Art Museum - Membership Audits and Strategic Plans
With the promise of a new building and growing museum looming, The Denver Art Museum was ready to raise membership to new heights! With construction underway, Membership Consultants was engaged develop an Audit and Strategic Plan for the Membership Program. Upon completion of the membership plan, there was a change in the Membership Directorship. The new Membership Director was grateful that a comprehensive membership analysis and plan was in place upon her arrival. The Director maintained the plan took months off of her learning curve and allowed her to jump right into the implementation phase of the plan.
The grand opening year was not the only success for the Denver Art Museum. The momentum and excitement continued with major exhibitions and more membership growth opportunities. The direct mail campaigns, telephone recapture campaigns and on-site sales focus continued and provided another 25% growth spurt to 34,000 member households within the next three years post grand opening.
Planning, aggressive membership sales focus and creative campaigns made the Denver Art Museum a membership success story!