CuriOdyssey - Membership Audits and Strategic Plans
CuriOdyssey in San Mateo metamorphosed from the former Coyote Point Museum, a combination nature museum, children’s museum and conservation organization. In 2010, the organization engaged Membership Consultants to assist in preparing the membership program to take the next step in its development. The resulting membership plan suggested additional staffing, acquisition strategies and new membership and dues structure. As the museum morphed into its new identity, so did the membership program. Membership was given an elevated focus, new staff and a doubling of membership in a short two year time span.