Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- Denver Art Museum – A Groundbreaking with Results
Nothing motivates membership planning like the promise of a new building, a growing museum, and the hope for a greatly expanded membership. That was the exact situation at the Denver Art Museum as it prepared for its groundbreaking architectural creation. Fifteen months prior to the new museum opening, Membership Consultants was engaged to help plan for the membership portion of the grand opening.
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Digital and Social Media for Membership Marketing Webinar - July 2015
Thank you to everyone that joined us for this webinar!
In recent years, technology has become seamlessly integrated into our everyday lives. The reality of our increasingly digital-driven world is forcing nonprofits to adapt. To be successful, membership must be proactive in embracing new technologies and prepared to invest in a multi-channel marketing strategy. In this data-rich webinar, you'll hear from experts Dana Hines, President & CEO of Membership Consultants, Inc., and Rosie Siemer, Founder & CEO of FIVESEED, about the changing landscape of membership marketing, and how your organization can prioritize key digital channels to drive membership revenue. Originally aired July 23, 2015.
This webinar was very well attended, with great participation and some very specific questions from our attendees. Here are a couple of the questions and answers now. For the full list of questions and answers, please click here for our Q&A Blog post!
Q: Can you explain a little more about "Call-to-Action" overlay? Is it a free service from Google? What is the actual name of it?
A: Yes! This feature is available through the free YouTube for Nonprofits program (part of Google for Nonprofits) that allows qualified nonprofits the opportunity to place a call-to-action overlay on any of your videos. A call-to-action overlay is sort of like a pop-up text ad that can include a headline, description, clickable URL, and thumbnail image.
Q: When on social media, what kind of voice/tone is recommended when addressing your audience? Fun? Formal?
A: This is a tricky question because it really depends on the voice and tone that is appropriate for your organization’s specific brand. Generally speaking, the voice and tone used on social media should be less formal, more conversational, and more concise than other communications channels.