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MEMBERSHIP RENEWALS
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Did You
Know?
If your renewal rate is below 75% you may be spending all your
time acquiring new members just to replace the members you are
losing. |
Membership
management can be a lot like running in place if your renewal rate is
too low. To achieve membership growth you need to combine a healthy
renewal rate with an aggressive member acquisition program.
For the Missouri Historical Society, Membership Consultants assisted
in increasing their renewal rate from 72% to 80% in just one year!
Membership Consultants can help increase your renewal rate by
designing and implementing a program that works for you.
Membership Consultants will:
- Write successful copy
- Design the entire renewal package
- Manage the timeline
- Mail at the right time
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- Monitor the results
- Make recommendations for continual improvement
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Membership Consultants
3868 Russell Boulevard
St. Louis MO 63110
314-771-4664 /fax 314-771-2759
email
info@membership-consultants.com
Lapsed Members
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Did You Know?
It is easier to recapture a lapsed member who already knows
about your organization than to acquire someone who is hearing about
it for the first time. |
Lapsed members have been there, they know what it is
like to belong....
There are two ways in which you can effectively recapture your lapsed
members.
Telemarketing
A phone call is a great replacement to a third or fourth reminder
letter or as part of a lapsed member phonathon after they expire . It is
a friendly reminder, a customer service call and a request for a
membership gift. Using professional telemarketers with membership fund
raising experience can lead to a successful campaign!
Direct Mail
Lapsed members should be part of every acquisition campaign and
receive a special lapsed member appeal inviting them as former members
to renew their memberships.
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You Are
Invited...
Using an enticing premium offer, such as an
umbrella, Membership Consultants has generated $2.30 per $1 spent
for the Missouri Historical Society.
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Membership Consultants
3868 Russell Boulevard
St. Louis MO 63110
314-771-4664 /fax 314-771-2759
email
info@membership-consultants.com |