Membership Marketing Seminar: Strategic Plan for Success - June 6-7, 2019
Location: Missouri Botanical Garden in Saint Louis, MO
Date: June 6-7, 2019
Early Bird Registration (by May 23): $445 (Save $50!)
Registration Cost (after May 23): $495
Event Description: Membership Marketing: Strategic Planning for Success is a comprehensive, two-day seminar for membership and development managers, staff, volunteers and board members, with step-by-step instructions for developing a workable action plan for a successful membership program.
This seminar represents a wealth of knowledge and experience; it covers everything from setting membership goals and dues structuring to cost-benefit analyses, trends in digital marketing for membership and best strategies for program growth and retention.
The seminar is offered by experts Dana Hines, CFRE, Vice President of Membership Marketing of Membership Consultants and Meg Carosello, Digital & Social Media Director with Captiva Marketing.
Dana’s expertise lies in developing strategic direct mail, on-site sales and membership plans for all types of membership and nonprofit programs. She started Membership Consultants in 1987 to serve organizations across the country, including museums, associations, botanical gardens, zoos, aquariums and conservation organizations, by developing powerful campaigns to grow successful membership and donor programs.
Dana is a co-author of Membership Development: An Action Plan for Results, and recently co-authored another book, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries — available for FREE with your seminar registration!
Meg has more than 12 years of experience in marketing, focusing most of her career on digital promotional strategies. When social networks began offering businesses a way to more directly communicate with their audiences via tweets, business pages and more, Meg transitioned from a traditional public relations role to a digitally focused role navigating the ongoing changes to digital and social platforms. Meg’s team builds campaigns that complement all marketing efforts and evaluates the best way to promote these efforts in a cost-effective manner on social networks in a way that encourages engagement.
With more than 30 years of extensive experience in the world of membership, our experts are happy to share their knowledge. This seminar covers everything membership managers need to know!