Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
Membership Marketing Seminar: Strategic Plan for Success - April 16-17, 2020
Location: The Field Museum (1400 S Lake Shore Dr, Chicago, IL 60605)
Date: April 16-17, 2020
Early Bird Registration (by April 2): $445.00 (Save $50!)
Registration Cost (after April 2): $495
Event Description: Membership Marketing: Strategic Planning for Success is a comprehensive, two-day seminar for membership and development managers, staff, volunteers and board members, with step-by-step instructions for developing a workable action plan for a successful membership program.
This seminar represents a wealth of knowledge and experience; it covers everything from setting membership goals, dues structuring, cost-benefit analyses, and best strategies for program growth and retention.
The seminar is offered by experts Dana Hines, CFRE, Vice-President of Membership Marketing of Membership Consultants, and Meg Carosello, Digital & Social Media Director with Captiva Marketing.
Dana is a co-author of Membership Development: An Action Plan for Results, and recently co-author a new membership book entitled, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries - available for FREE with your seminar registration!
Meg has over 12 years experience in marketing, focusing most of her career on digital promotional strategies. When social networks began offering businesses a way to more directly communicate with their audiences via tweets, business pages and more, Meg transitioned from a traditional public relations role to a digitally focused role navigating the ongoing changes to digital and social platforms. Meg’s team builds campaigns that complement other digital and traditional marketing efforts and evaluates the best way to promote these efforts in a cost-effective manner on social networks in a way that encourages engagement.
With more than 30 years of extensive experience in the world of membership, our experts are happy to share their knowledge. This seminar covers everything membership managers need to know!