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Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
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Case Study
- Missouri History Museum – New Additions with New Offerings
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New leadership can often translate to a new focus and energy for a membership program. At the Missouri Historical Society a new Vice President for Advancement began her tenure with a goal of increasing the Society’s 4,500 membership while also growing the prospect pool to focus on an upcoming capital campaign to fund a new museum expansion.
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New Membership Book - Membership Marketing in the Digital Age
Written specifically for all those who are involved with membership programs, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries provides all the tools you need to implement a membership program that is healthy and growing. This comprehensive "how to" book includes the traditional techniques, plus the role that social and digital media play in managing a program, pull all the tips, trends and tactics needed to run a successful membership program.
You can order the book from our publisher's website www.rowman.com
Ask us about how you can receive a special discount when purchasing this book!