Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- History Colorado – A Grand Re-Opening
The Colorado Historical Society had the challenge of transforming itself and its audience with the building of a new museum. With the closing of an old museum, the organization made plans for a new facility, a new identity and new audiences. History Colorado was born, the History Colorado Center was built, and new audiences were pursued.
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New Membership Book - Membership Marketing in the Digital Age
Written specifically for all those who are involved with membership programs, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries provides all the tools you need to implement a membership program that is healthy and growing. This comprehensive "how to" book includes the traditional techniques, plus the role that social and digital media play in managing a program, pull all the tips, trends and tactics needed to run a successful membership program.
You can order the book from our publisher's website www.rowman.com