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Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
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Case Study
- Denver Art Museum – A Groundbreaking with Results
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Nothing motivates membership planning like the promise of a new building, a growing museum, and the hope for a greatly expanded membership. That was the exact situation at the Denver Art Museum as it prepared for its groundbreaking architectural creation. Fifteen months prior to the new museum opening, Membership Consultants was engaged to help plan for the membership portion of the grand opening.
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New Membership Book - Membership Marketing in the Digital Age
Written specifically for all those who are involved with membership programs, Membership Marketing in the Digital Age: A Handbook for Museums and Libraries provides all the tools you need to implement a membership program that is healthy and growing. This comprehensive "how to" book includes the traditional techniques, plus the role that social and digital media play in managing a program, pull all the tips, trends and tactics needed to run a successful membership program.
You can order the book from our publisher's website www.rowman.com
Ask us about how you can receive a special discount when purchasing this book!