Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- Missouri History Museum – New Additions with New Offerings
New leadership can often translate to a new focus and energy for a membership program. At the Missouri Historical Society a new Vice President for Advancement began her tenure with a goal of increasing the Society’s 4,500 membership while also growing the prospect pool to focus on an upcoming capital campaign to fund a new museum expansion.
- Read More
Investing in Membership Webinar - March 2016
Investing in Membership: Making the Grade in Marketing Your Program
“We still haven't played Madison Square Garden. That's a benchmark.” ~ Dan Hawkins, English Rocker of The Darkness
Investing at the appropriate level to have a successful growing program is a challenge that most membership programs face. Join us for a webinar that helps you make the case for the optimal level of institutional support to grow your membership totals and revenue.
Do you know how your program is performing? Membership programs are important, complex structures, and that means a successful program is always evolving! To determine whether your program is working as well as it should, the best place to start is with a report card to see whether or not your program is “Making the Grade.”
Benchmarking provides a yardstick by which managers can evaluate the effectiveness of their membership marketing efforts. Reviewing your program’s performance against industry benchmarks will provide insight into where your program may be falling short.
In this interactive webinar we will share industry benchmarks, best practices, and must-know metrics to ensuring your program is efficient, organized, effective, and investing the right amount into your program!