Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- Denver Art Museum – A Groundbreaking with Results
Nothing motivates membership planning like the promise of a new building, a growing museum, and the hope for a greatly expanded membership. That was the exact situation at the Denver Art Museum as it prepared for its groundbreaking architectural creation. Fifteen months prior to the new museum opening, Membership Consultants was engaged to help plan for the membership portion of the grand opening.
- Read More
IMMC 2016 Session - Analytics to Action: Translating Data to Strategy
We had a great time at the International Museum Membership Confernece this year in Edinburgh, Scotland. In our session presentation, Analytics to Action: Translating Data to Strategy, we discuss the best practices in:
- Using data to uncover trends
- Analytics/scoring framework
- Identifying high risk members
- Strategies to retain first-year members
- Ways to reach new audiences