Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- History Colorado – A Grand Re-Opening
The Colorado Historical Society had the challenge of transforming itself and its audience with the building of a new museum. With the closing of an old museum, the organization made plans for a new facility, a new identity and new audiences. History Colorado was born, the History Colorado Center was built, and new audiences were pursued.
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BBCON 2016 Session - Membership & Engagement: The Power of Data
We had a great time at BBCON 2016 - blackbaud's annual confernece! In our session presentation, Membership & Engagement: The Power of Data, President & CEO of Membership Consultants, Dana Hines, and Founder & CEO of FIVESEED, Rosie Siemer, discussed the use of data for marketing to visitors, members, and donors. Various topics included:
- list building
- record appends
- Facebook digital marketing
- prospect research
- marketing automation
- matchback and back-end analyses
- and MORE!
Special thanks to Laura Beussman with Arts & Cultural Solutions for a great article about our bbcon session on npEngage. You can read the article here.