Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- Denver Art Museum – A Groundbreaking with Results
Nothing motivates membership planning like the promise of a new building, a growing museum, and the hope for a greatly expanded membership. That was the exact situation at the Denver Art Museum as it prepared for its groundbreaking architectural creation. Fifteen months prior to the new museum opening, Membership Consultants was engaged to help plan for the membership portion of the grand opening.
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BBCON 2016 Session - Membership & Engagement: The Power of Data
We had a great time at BBCON 2016 - blackbaud's annual confernece! In our session presentation, Membership & Engagement: The Power of Data, President & CEO of Membership Consultants, Dana Hines, and Founder & CEO of FIVESEED, Rosie Siemer, discussed the use of data for marketing to visitors, members, and donors. Various topics included:
- list building
- record appends
- Facebook digital marketing
- prospect research
- marketing automation
- matchback and back-end analyses
- and MORE!
Special thanks to Laura Beussman with Arts & Cultural Solutions for a great article about our bbcon session on npEngage. You can read the article here.