Membership Marketing in the Digital Age
The best new resource for everyone in the realm of membership! Our new book features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum, library, or membership program generate many times the purchase price through better practices that will increase your membership many times over.
- Denver Art Museum – A Groundbreaking with Results
Nothing motivates membership planning like the promise of a new building, a growing museum, and the hope for a greatly expanded membership. That was the exact situation at the Denver Art Museum as it prepared for its groundbreaking architectural creation. Fifteen months prior to the new museum opening, Membership Consultants was engaged to help plan for the membership portion of the grand opening.
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AMMC 2019: On-Site Sales - Voices of Experience
On-Site Sales: Voices of Experience
On-site sales are critical to all our institutions. Your staff at the gate is an important part of your visitors’ positive first impression of your institution. Just as critical is their impact on membership. Typically, 40% to 60% (and in some cases, higher) of membership sales occur at the front door of institutions. This means your on-site sales team needs to be thoroughly prepared to maximize each encounter to promote, educate and sell memberships to people who might not otherwise consider it. In this panel, find out what these organizations do to make the most of each encounter and their best practices to convert visitors to members. We will cover topics such as key messaging; whether to offer a premium (and what works); whether to incentivize or not; and, lastly, we will share how each institution on the panel measures their results.
Presented at the American Museum Membership Conference (AMMC) 2019 in Pittsburgh, PA.
- Karen Mariani, Membership Consultants
- Kate Gleason, Missouri Botanical Garden
- Kara Anderson, Utah’s Hogle Zoo
- Michaeleh Metz, Saint Louis Art Museum