AMMC 2019: Maximizing Success!
Maximizing Success! When Membership Partners with Special Exhibitions: Acquisition and Revenue Maximization
Special exhibitions are at the core of our institutions’ offerings and experiences. They provide opportunities for educating and engaging our audiences. Institutions need to maximize the impact of exhibitions by attracting as many visitors and members as possible. Utilizing all of the marketing tools at our disposal is necessary to ensure goals are met. This session will focus on using digital marketing, online engagement and direct mail to raise funds, convert members and increase visitation, making your exhibition an overall success! Attendees will be able to model future marketing efforts after the experiences of the institutions represented in this session.
Presented at the American Museum Membership Conference (AMMC) 2019 in Pittsburgh, PA.
Presenters include:
- Karen E. Meyer, Membership Consultants
- Courtney Stanford, Desert Botanical Garden
- Jennifer Thomas, Saint Louis Art Museum
- Kourtney Carson, Wichita Art Museum